What is it
What is logo design?
For SMEs, a logo matters more than most people realise. You’re not competing on budget. You’re competing on impression, on trust, and on whether you are remembered a business down the road a competitor your customer found online. A strong logo will help your business resonate and be remembered.
Why logo design matters
Identity and Recognition
It creates an immediate mental shortcut for consumers. When you see a stylized "M," you probably think of fries.
Professionalism
It signals that a brand is established and trustworthy. A business without a logo often feels "unfinished.
Brand Loyalty
Does your Logo standout from the crowd?
Let’s create a logo that reflects your business.
OUR Approach - startup vs rebrand
What are logo design services?
Logo design services are the process of creating a unique logo mark that sets you apart from the competition. It’s about more than aesthetics, it’s about strategy. Whether you’re a fresh-faced startup or an established business looking for a new lease of life, our process is collaborative and transparent.
New logo concepts
Starting a business is a monumental leap. We help you land on your feet with new logo concepts that capture your vision from day one, ensuring your first impression is a lasting one.
Rebrands & refreshes
Has your business outgrown its look? We offer bespoke logo design for brands that need a modern update without losing their heritage, right through to full rebranding services.
Every logo is Different
Here is how we work
Not every business needs the same thing, and we’d rather be straight with you than sell you more than you need. Here’s how our work typically breaks down:
Most popular starting point
Logo essentials
The core of what most clients need to get moving and look the part.
- Primary & secondary logos
- Supplied in all formats needed
- Bespoke colour palette
- Typography & fonts
- Mini brand guide (2-3 pages)
Full Package
Full brand identity
For SMEs ready to go all in, covers every aspect of how your business looks, sounds, and feels.
Everything in Brand Essentials, plus:
• Tone of voice guidelines
• Photography direction
• Logo application
• Comprehensive brand guidelines
Time to talk about logo design?
A LITTLE SELECTION
Recent projects
We design great websites and carve out digital strategies to help your business grow online.
Little Lion branding and website
Full case study coming soon
Brand refresh for Smiths Electrical
Logo evolution, brand guidelines and strapline.
Full case study coming soon
QUESTIONS
Logo Design Company FAQs
A selection of things our customers ask us and other brand design companies.
