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Little Lion Digital
  • our Services - Branding Guidelines

    Brand guidelines: Your digital blueprint

    Create and express your style!

    Brand guidelines bring your whole business together, ensuring consistency across your business communications. Digital brand guidelines include your businesses colour pallette, fonts, logo, favicon and submarks with a guide on how and where to use them.
    Talk to us about your brand
  • our Services - Branding Guidelines

    Brand guidelines: Your digital blueprint

    Create and express your style!

    Brand guidelines bring your whole business together, ensuring consistency across your business communications. Digital brand guidelines include your businesses colour pallette, fonts, logo, favicon and submarks with a guide on how and where to use them.
    Talk to us about your brand
  • our Services - Branding Guidelines

    Brand guidelines: Your digital blueprint

    Create and express your style!

    Brand guidelines bring your whole business together, ensuring consistency across your business communications. Digital brand guidelines include your businesses colour pallette, fonts, logo, favicon and submarks with a guide on how and where to use them.
    Talk to us about your brand
What is it

What are branding guidelines?

Think of branding guidelines (often called a Brand Style Guide or Brand Bible) as the "rulebook" for your company’s personality. It ensures that no matter where a customer sees your brand - on a billboard, a LinkedIn ad, or a business card - it feels like the same "person".

For SMEs without these guidelines, a brand can quickly become a messy "Frankenstein" of different fonts, colors, and tones that confuse the audience. Marketing is one of the most important aspects of a small business and brand guidelines ensure your marketing is on brand and consistent everytime.


Businesses often have multiple employees, or outsource work. Brand guidelines ensure that all the parties involved in your business have a clear and consistent framework to work within. They ensure every action taken is done on brand. Brand style guidelines keeps everything tied together. Is your brand delivering a consistent tone, style and message?
Why brand guidelines matter

Consistency & Value

People recognise and rely on brands that are predictable and professional, allowing companies to often charge more for their services.

Efficiency

Saves time for designers and writers. They don't have to "guess" what font, colour pallette or tone of voice to use.

Scalability

As a company grows, new employees can read the guide and immediately understand how to represent the brand.

Does your business need brand guidelines?

Let’s create a brand style guide that reflects your business.

Brand workshop

OUR Approach - startup vs rebrand

What is a brand guidelines agency?

A brand guidelines agency is the creator of a company’s identity rulebook. While a standard creative agency might just design a pretty logo, a brand guidelines agency ensures that logo - and everything else about the brand - looks and feels the same. They create a Brand Bible (or Style Guide) that dictates exactly how a brand should live in the wild.

Print brand

Print Brand Guidelines

Our print guidelines focus heavily on fonts, colours and logo design so that your brand is optimised for print. Whether it is for internal branding, a publication or on a fleet of vehicles, our print guidelines are the traditional choice.

Need Brand Guidelines?

Digital Brand

Digital Brand Guidelines

Do you need guidelines for a digital brand? Our digital brand guidelines go beyond logos, colour palettes and fonts and incorporate favicons for social channels and submarks for digital use.

Digital Guidelines
Every Brand Style is Different

Here is how we work

Not every business needs the same thing, and we’d rather be straight with you than sell you more than you need. Here’s how our work typically breaks down:

Whichever route you take, we include dedicated revision phases, we work with you until it feels exactly right.

Most popular starting point

Brand Style Essentials

The core of what most clients need to get moving and look the part.

  • Primary & secondary logos
  • Supplied in all formats needed
  • Bespoke colour palette
  • Typography & fonts
  • Mini brand guide (2-3 pages)
Full Package

Full Branding Guidelines

For SMEs ready to go all in, covers every aspect of how your business looks, sounds, and feels.

Everything in Brand Essentials, plus:

•  Tone of voice guidelines

•  Photography direction

•  Logo application 

•  Comprehensive brand guidelines

Time to talk about branding guidelines?

We’ll walk you through the possibilities.  
Book a brand workshop
A LITTLE SELECTION

Recent projects

We design great websites and carve out digital strategies to help your business grow online. 

Little Lion branding and website

From concept to full brand identity.

Full case study coming soon

Brand refresh for Smiths Electrical

Logo evolution, brand guidelines and strapline.

Full case study coming soon

Ready to claim your territory?

You don’t need to be a corporate giant to have a world-class brand. You just need a partner who understands the SME journey. Stop blending into the background.

Let’s build your brand
QUESTIONS

Brand Guidelines FAQs

A selection of things our customers ask us and other branding companies.

What are brand guidelines and why are they necessary?
Brand guidelines (often called a "brand book" or "brand bible") are a comprehensive set of rules that explain how your brand should be presented to the world. They ensure that every piece of content—from a social media post to a billboard—looks and feels like it came from the same company. Without clear branding guidelines, your visual identity can quickly become fragmented, which dilutes your professionalism and confuses customers.
What is the difference between brand guidelines and brand style guidelines?

The terms are often used interchangeably, but brand style guidelines usually focus more heavily on the visual execution. This includes specific rules for logo spacing, exact colour codes (CMYK, RGB, and HEX), and typography hierarchies. Broad brand guidelines may also include "soft" brand elements like your brand's mission statement, core values, and tone of voice.

Why should I hire a brand guidelines agency?
A brand guidelines agency specializes in "future-proofing" your brand. Instead of just giving you a logo, they anticipate how your brand will need to behave in different environments. An agency will conduct "stress tests" on your design elements to ensure they work in every possible format, providing a robust framework that your internal team or future partners can follow without error.
What are digital brand guidelines?

In 2026, a static PDF is often not enough. Digital brand guidelines are frequently hosted as interactive web pages. They provide live code snippets for developers, downloadable assets for designers, and specific rules for digital-first elements like UI components, button hover states, and motion graphics. Digital brand guidelines ensure your brand remains accessible and high-performing across all screens and devices.

What happens if I don't have branding guidelines?

Without formal branding guidelines, "brand creep" occurs. Over time, different departments might use slightly different shades of your brand colours, inconsistent fonts, or off-brand messaging. This lack of cohesion makes a business appear disorganized. Professional brand style guidelines act as the ultimate reference point to settle design disputes and maintain a premium brand image.

How often should we update our brand style guidelines?

Your brand guidelines should be a living document. While your core values may stay the same, your digital brand guidelines may need updates as new social media platforms emerge or as web accessibility standards evolve. Most businesses review their guidelines every 18 to 24 months to ensure they still align with current marketing trends and technical requirements.

Are guidelines included in a branding package?
Most reputable agencies include at least a basic version of branding guidelines in their identity packages. However, for larger corporations, a brand guidelines agency may be brought in specifically to create a more exhaustive, multi-volume document that covers everything from physical signage and vehicle wraps to employee uniforms and email signatures.

Time to talk to a brand guidelines agency?

We’ll walk you through the possibilities.  
Book a brand workshop