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Little Lion Digital
  • our Services - Brand IDENTITY

    Brand identity and design

    Give your business an identity!

    Brand identity makes your business unique and recognisable. It gives your business a persona and tells your customers about your values and style before they even get in touch. Identity is a combination of visual aspects put together to create a unique visual expression of your business and it's values.
    Talk to us about your brand identity
  • our Services - Brand IDENTITY

    Brand identity and design

    Give your business an identity!

    Brand identity makes your business unique and recognisable. It gives your business a persona and tells your customers about your values and style before they even get in touch. Identity is a combination of visual aspects put together to create a unique visual expression of your business and it's values.
    Talk to us about your brand identity
  • our Services - Brand IDENTITY

    Brand identity and design

    Give your business an identity!

    Brand identity makes your business unique and recognisable. It gives your business a persona and tells your customers about your values and style before they even get in touch. Identity is a combination of visual aspects put together to create a unique visual expression of your business and it's values.
    Talk to us about your brand identity
What is it

What is branding and identity design?

Branding Identity is the "soul" of a company - the personality and reputation it builds - and the "uniform" it wears to help you recognize it in a crowd.  Often SMEs will use these terms interchangeably, but in reality they represent different layers of how a business presents itself to the world.

For SMEs having a clear brand and identity is a powerful way to build a loyal customer base and be recognised in a crowded marketplace. Marketing plays a crucial role in the success of a small business and branding and identity design ensure that your business is memorable and resonates with prospective customers.


A brand identity not only gets your business noticed, it makes it memorable. Your brand identity should tell your customers about your service, your values and your style all without saying a word. Branding and identity design takes care of all those things. Is your identity speaking volumes to your customers?
Why brand Identity matters

Differentiation and Market Positioning

Brand identity serves as the primary tool for carving out a unique space that separates a business from its competitors. A distinct visual and tonal personality, allows a company to compete beyond price. By establishing a specific identity, a business communicates its unique "why," allowing it to attract a specific niche of the market that aligns with its particular aesthetic and philosophy.

Psychological Trust and Reliability

A cohesive brand identity acts as a visual promise of quality. A brand identity signals professionalism and attention to detail that consumers subconsciously project onto the product itself. This reduces the "perceived risk" of a purchase, as the consumer feels they know exactly what to expect from the relationship, leading to long-term loyalty and repeat business.

Increased Financial Equity and Value

A strong brand identity is a business asset that allows a company to charge a premium far above the literal cost of production. This "brand equity" is the reason consumers will pay more for a logo they trust than for an identical unbranded version of the same item. A well-defined identity increases the overall valuation of a company, making it more attractive to investors.
Does your brand identity represent your business?

Let’s create a brand identity that reflects your business.

Brand identity

OUR Approach - startup vs rebrand

What is a brand identity agency?

A brand identity agency is a specialised company that focuses on the tangible elements of a brand - everything a customer can see, hear, or touch. A brand identity design company translates these areas into strategy into a physical and verbal reality. They are the architects of your brand’s personality and ensure that every interaction a customer has with your business feels like it’s coming from the same "person."

Logo Design

Brand Visual Identity

Starting a business is a monumental leap. We help you land on your feet with new logo concepts that capture your vision from day one, ensuring your first impression is a lasting one.
Need a New Logo?

Digital Brand

Design and Brand Identity

Has your business outgrown its identity? We offer bespoke identity design for brands that need a modern update without losing their heritage, right through to full rebranding services.

Brand identity
Every Brand Identity is unique

Here is how we work

Not every business needs the same thing, and we’d rather be straight with you than sell you more than you need. Here’s how our work typically breaks down:

Whichever route you take, we include dedicated revision phases, we work with you until it feels exactly right.

Most popular starting point

Brand Style Essentials

The core of what most clients need to get moving and look the part.

  • Primary & secondary logos
  • Supplied in all formats needed
  • Bespoke colour palette
  • Typography & fonts
  • Mini brand guide (2-3 pages)
Full Package

Full Branding Guidelines

For SMEs ready to go all in, covers every aspect of how your business looks, sounds, and feels.

Everything in Brand Essentials, plus:

•  Tone of voice guidelines

•  Photography direction

•  Logo application 

•  Comprehensive brand guidelines

Time to talk about brand identity?

We’ll walk you through the possibilities.  
Book a brand workshop
A LITTLE SELECTION

Recent projects

We design great websites and carve out digital strategies to help your business grow online. 

Little Lion branding and website

From concept to full brand identity.

Full case study coming soon

Brand refresh for Smiths Electrical

Logo evolution, brand guidelines and strapline.

Full case study coming soon

Ready to claim your territory?

You don’t need to be a corporate giant to have a world-class brand. You just need a partner who understands the SME journey. Stop blending into the background.

Let’s build your brand
QUESTIONS

Brand Identity FAQs

A selection of things our customers ask us and other brand identity agency.

What is the difference between "brand" and "brand identity"?
Think of your "brand" as your reputation - the way people feel about you. Your brand identity is the tangible collection of visual and sensory elements that a brand identity company creates to influence those feelings. This includes your logo, colour systems, and typography. Professional brand identity design ensures these visuals are aligned with your actual business goals.
Why should I hire a brand identity agency instead of doing it myself?

A brand identity agency provides a level of strategic depth that DIY tools cannot match. They don't just "make things look pretty"; they perform market research and competitor analysis to ensure your brand visual identity is unique and memorable. By using brand identity design services, you ensure your business looks established and trustworthy from day one.

What are the main components of design and brand identity?

The process of design and brand identity usually involves creating a "kit of parts" that includes:

  • Primary & Secondary Logos: Versatile versions for different platforms.

  • Color Palette: A strategic set of hues that evoke specific emotions.

  • Typography: Fonts that convey your brand's specific personality.

  • Graphic Elements: Patterns, icons, or photography styles that support your brand visual identity.

What exactly is included in brand identity services?

Comprehensive brand identity services cover the full spectrum of your visual presence. Beyond the logo, this includes designing stationery, social media templates, and marketing collateral. A brand identity designer will also create a "Style Guide" to ensure that any future work stays consistent with the original vision.

Can a brand identity designer help with a refresh?

Yes. If your current look feels dated or no longer represents your growing business, a brand identity designer can perform a "brand evolution." This modernises your brand identity while retaining the core elements that your existing customers already recognise and trust.

How do branding and identity design impact customer loyalty?

Consistency is the key to trust. When your brand identity is uniform across your website, packaging, and advertising, it signals professionalism. High-quality branding and identity design makes it easier for customers to remember you, share your work, and choose you over a competitor with a fragmented or confusing visual presence.

How do I choose the best brand identity design company?
When vetting a brand identity design company, look at their portfolio to see if they can adapt to different industries. You want a partner who offers tailored brand identity design services rather than a "one-size-fits-all" approach. The best agencies will focus on the "why" behind the design, ensuring every visual choice serves a strategic purpose.

Time to talk to a brand identity designer?

We’ll walk you through the possibilities.  
Book a brand workshop