Section 1
Foundations
Pin down what you do, who you do it for and why people should choose you.
Free download
The brand checklist
15 checks for a stronger small business brand.
Your brand is more than a logo: it is the whole impression people take away from your business. This free checklist walks you through 15 practical checks, from the foundations to your vans and email signatures, so you look and sound consistent everywhere. It's free, and it takes about a minute to get.
Free download
Get the checklist
4 pages, 15 tick boxes, written in plain English. Tell us where to send it and the download appears straight away.
- Foundations
- Visual identity
- Voice and messaging
- Consistency everywhere
What's inside
4 sections, 15 tick boxes
Work through it in order, or jump to the parts that matter most to you.
Section 2
Visual identity
Get your logo files, colours, fonts and imagery organised so everyone uses the same versions.
Section 3
Voice and messaging
Agree how you speak and the key messages you repeat, so your story is told the same way every time.
Section 4
Consistency everywhere
Check every place customers see your brand, online and offline, and bring it all into line.
More free guides
Keep going
Free guide
The website planning checklist
30 things to sort before you brief a web designer.
Free guide
The local SEO checklist
15 quick wins to get found by local customers.
Free guide
The website security checklist
12 essentials to protect your small business website.
Ticked it off? Let's talk brand.
Bring your checklist and we'll help you turn the gaps into a brand that works everywhere you show up.