Section 1
Goals and audience
The main job of your website, what success looks like and who you're really talking to.
Free download
The website planning checklist
30 things to sort before you brief a web designer.
A practical, tick-as-you-go guide for UK small businesses. Work through it before you talk to any web designer and you'll get clearer quotes, fewer surprises and a smoother project. It's free, and it takes about two minutes to get.
Free download
Get the checklist
Six pages, 30 tick boxes, written in plain English. Tell us where to send it and the download appears straight away.
- Goals, budget and timings
- Content, photos and brand
- Features, domains, hosting and logins
- Search, tracking and legal basics
What's inside
Seven sections, 30 tick boxes
Work through it in order, or jump to the parts that matter most to you. Any gaps simply show where a good designer can help.
Section 2
Budget, timing and decisions
A realistic budget range, running costs, fixed dates and one clear decision maker.
Section 3
Content and photos
Your list of pages, who writes the words, your best photos and the proof that builds trust.
Section 4
Brand
Logo files, colours, fonts and how you want to sound.
Section 5
Features and functionality
Forms, bookings, an online shop, the tools you use and who will update the site.
Section 6
Domain, hosting, email and access
Who owns what, where it lives and how to keep your logins safe.
Section 7
Search, tracking and legal
Search terms, Google Analytics and Search Console, privacy, cookies and accessibility.
Ticked it off? Let's talk.
Bring your checklist, ticks and gaps included, and we'll help you turn it into a clear plan and an itemised quote.