Store structure
Collections, product types, tags and navigation organised the way your customers search - so the right page ranks for the right search.
Shopify SEO
Shopify SEO Services for Small Businesses
Help Google - and your customers - find your Shopify store.
Shopify makes it easy to start selling, but a great-looking store doesn't rank on its own. Our Shopify SEO services focus on the platform-specific details that make the difference: how your collections and products are structured, the apps you rely on, your product data, page speed and the content that turns searches into sales. We work on Shopify stores day to day, so we know where the platform helps and where it needs a hand.
What is it
What does Shopify SEO involve?
Shopify handles a lot of the basics well - secure hosting, mobile-friendly themes and clean URLs. But every store we review has room to improve. Common issues include duplicate product URLs created by collections, thin or copied product descriptions, apps that slow pages down, missing structured data, and collection pages with no useful content for search engines to rank.
Shopify SEO is about fixing those things in the right order. We look at your theme, your apps, your product and collection setup and your content, then focus on the changes most likely to move the needle for your business. If you'd like an expert pair of eyes on your store, a Shopify SEO audit is the best place to start.
Shopify SEO services
What we look at on your store
Product data & metafields
Structured product information - sizes, materials, care details, compatibility - that powers better filtering, richer listings and more useful product pages.
Apps & page speed
Every app adds code. We review your app stack, remove what you don't need and make sure what's left isn't slowing your store down.
Technical Shopify SEO
Canonical URLs, structured data, image optimisation, redirects and sitemaps - checked and fixed so search engines can crawl your store properly.
Collection & product content
Unique, helpful copy for your key collections and best-selling products, written in your brand voice and focused on what shoppers want to know.
Conversion & UX
Ranking is only half the job. We review how shoppers move through your store and suggest changes that help more visitors buy.
How we work
Our Shopify SEO process
01
Shopify SEO audit
We review your theme, apps, structure, content and technical health.
02
Priorities
A clear, plain-English plan - quick wins first, bigger changes after.
03
Implementation
We make the changes in your store, or hand them to your team with clear instructions.
04
Monitor & grow
Ongoing reporting and optimisation as your store and range grow.
Why work with us
Shopify SEO from people who use Shopify every day
We're an independent agency, not a Shopify Partner - but Shopify is part of our day-to-day work. We build stores, select and set up apps, migrate businesses onto the platform, carry out SEO and design work, and review stores for UX and conversion. Our own website runs on Shopify too.
We focus on small and growing businesses. We're not going to pretend we're the right fit for a global enterprise store - but if you're a small business that wants honest advice and a store that performs, we know what it takes to get there.
Hands-on experience
Builds, migrations, apps, SEO and UX reviews on live Shopify stores.
Small business focus
Advice and priorities that fit your budget and your goals.
Proven results
7,000 ranking keywords in a year for a new Shopify store.
What our customers say
“Fantastic service! Our website updates were completed much faster than expected, with great attention to detail and excellent communication throughout. The whole process was smooth and professional, and we're extremely pleased with the results. Would highly recommend to anyone looking for website services.”
“Nothing is to much trouble, and always available to help.”
The work behind the results
Recent projects
We design great websites and carve out digital strategies to help your business grow online.
Brand, Shopify & SEO
Launching a houseplant ecommerce brand from zero
Results:
7,000 ranking keywords and 3,000 monthly visitors within 12 months of launch.
Ecommerce Migration, PPC & SEO
Migrating platforms while scaling traffic and ROAS
Results:
ROAS lifted to 380%; organic traffic up from 3,000 to 100,000 monthly visits.
SEO Strategy & Technical Consultancy
Consolidating two websites after an acquisition
Results:
500 backlinks protected, ~2,500 annual visitors saved during a business merger.
Branding & Website Design
Smiths Electrical: Bespoke Website Design & Development
Results:
A complete rebrand and website that showcases the client's project portfolio and expertise.
QUESTIONS
Shopify SEO FAQs
A selection of things our customers ask us.
Is Shopify good for SEO?
Yes - Shopify gives you a solid foundation, with secure hosting, fast servers and mobile-friendly themes. But out of the box it won't optimise your store structure, content or app setup for you. That's where most of the gains are.
What's included in a Shopify SEO audit?
We review your technical setup (speed, structured data, duplicate URLs, redirects), your collection and product structure, your content, your apps and your current rankings - then give you a prioritised list of what to fix.
Will apps slow down my Shopify store?
They can. Each app can add scripts to your pages, and unused apps often leave code behind. Part of our Shopify SEO work is reviewing your apps and keeping only what earns its place.
Can you work on my existing theme?
Usually, yes. Most improvements can be made within your current theme. If your theme is genuinely holding you back, we'll explain why and what the options are.
Are you a Shopify Partner?
No - we're an independent agency, not part of Shopify's Partner or Experts programmes. What we do have is day-to-day, hands-on experience: we build Shopify stores, choose and set up apps, carry out SEO and design work, and review stores to improve how they convert. Our own website runs on Shopify too. We'll always be upfront about what we can deliver for your business.
Ready to get your Shopify store found?
Tell us about your store and we'll give you an honest view of where the biggest opportunities are.
Claim Your Free SEO Audit
From cub to king.
Your hunt for better rankings starts here.