Account setup or audit
A clean new account built properly from day one, or a thorough audit of your existing one showing where money is leaking and why.
Google Ads management
Google Ads Management for Small Businesses
Paid search that pays its way, even on a modest budget.
Google Ads can put you in front of people at the exact moment they search for what you do. It can also eat a small budget surprisingly fast. Our Google Ads management for small businesses is built for local services, new advertisers and anyone who suspects their account is wasting money. We keep campaigns focused on the searches, places and customers that matter to you, track what actually turns into enquiries and sales, and explain it all in plain English.
What is it
What does Google Ads management involve?
With Google Ads you pay when someone clicks your ad, so every irrelevant click costs you. Small accounts often go wrong in the same ways: broad keywords with no negative keywords, ads showing far outside the area you cover, no conversion tracking, and budgets set by guesswork. The result is spend with very little to show for it.
Good PPC management fixes those things and keeps them fixed. We set up or audit your account, choose keywords that match how your customers search, rule out the ones that don't, write clear ads and measure the enquiries they bring. Then we keep adjusting each month, so your budget goes further over time.
PPC management services
What's included
Keyword & negative keyword research
The searches your customers really use, plus a list of negative keywords that stop your ads showing for terms that will never become work.
Ads that earn the click
Clear, honest ad copy and assets such as call buttons and sitelinks, pointing people to the most relevant page on your website.
Conversion tracking with GA4
Calls, form enquiries and sales tracked properly, with your Google Analytics 4 key events linked to Google Ads so you can see what each pound achieves.
Location targeting
Ads shown in the towns and areas you actually serve, with the location settings checked so you're not paying for clicks from people miles away.
Reports & budget advice
A monthly plain-English report on what happened and what we changed, with honest advice on whether to spend more, less or differently.
How we work
Our Google Ads process
01
Review or setup
We audit your account, tracking and landing pages, or build a new one.
02
Plan & budget
Clear goals, target areas, keywords and a realistic starting budget.
03
Launch
Campaigns go live with tracking tested and negative keywords in place.
04
Optimise & report
Monthly changes based on real results, explained in plain English.
Why work with us
PPC management that respects a small budget
We work with small businesses, so we know a few hundred pounds a month has to work hard. We'd rather run a tight, well-tracked campaign than spread your budget thinly across everything. Because we also handle websites and SEO, we can spot when the problem isn't the ads at all but the page they land on.
We're upfront about how it works. Your ad spend is paid directly to Google and is separate from our management fee, and nobody can honestly guarantee results from paid search. What we promise is careful management, clear reporting and straight advice, including telling you if ads aren't the right fit.
Joined-up thinking
Ads, landing pages and SEO considered together, not in isolation.
Small business focus
Campaigns and advice sized for modest budgets and local services.
Proven results
Return on ad spend (ROAS) for an ecommerce client went from under 200% to 380%, an uplift of more than 90%.
What our customers say
“Fantastic service! Our website updates were completed much faster than expected, with great attention to detail and excellent communication throughout. The whole process was smooth and professional, and we're extremely pleased with the results. Would highly recommend to anyone looking for website services.”
“Nothing is to much trouble, and always available to help.”
The work behind the results
Recent projects
We design great websites and carve out digital strategies to help your business grow online.
Brand, Shopify & SEO
Launching a houseplant ecommerce brand from zero
Results:
7,000 ranking keywords and 3,000 monthly visitors within 12 months of launch.
Ecommerce Migration, PPC & SEO
Migrating platforms while scaling traffic and ROAS
Results:
ROAS lifted to 380%; organic traffic up from 3,000 to 100,000 monthly visits.
SEO Strategy & Technical Consultancy
Consolidating two websites after an acquisition
Results:
500 backlinks protected, ~2,500 annual visitors saved during a business merger.
Branding & Website Design
Smiths Electrical: Bespoke Website Design & Development
Results:
A complete rebrand and website that showcases the client's project portfolio and expertise.
QUESTIONS
Google Ads management FAQs
Honest answers to the questions small businesses ask us about PPC.
How much does Google Ads management cost?
There are two separate costs: your ad spend, which you pay directly to Google, and our management fee. You can see what's included in our PPC management, with guide prices on our packages and pricing page. We always give you an itemised quote before anything starts.
How much should a small business spend on Google Ads?
It depends on how competitive your searches are, how big an area you cover and what a customer is worth to you. We'll suggest a realistic starting budget after looking at your market. Google works to an average daily budget, so spend can be higher on some days and lower on others, but most campaigns won't be charged more than 30.4 times the daily average in a month.
Can you guarantee results?
No. Nobody can honestly guarantee enquiries or sales from paid search, because results depend on your market, competitors, offer and website as well as the ads. What we can promise is a well-built account, accurate tracking, steady improvements and clear reporting, so you always know what your money is doing.
My account is already running. Can you fix it?
Yes, and that's often where we help most. We start with an audit of your campaigns, keywords, search terms, location settings and conversion tracking, then explain in plain English what's working and what's wasting money. You keep ownership of your account throughout, and we can make the changes or hand you a clear list.
Can you target only the areas I cover?
Yes. Google Ads lets you target specific towns, postcodes or a radius around your base. The default setting also reaches people who have shown interest in your area, not just people in it, which suits some businesses but not others. We check this setting carefully for local services so you're paying for clicks from people you can actually serve.
How do you track whether the ads are working?
We set up conversion tracking for the actions that matter to you, such as calls, form enquiries or online sales. Where it suits, we mark key events in Google Analytics 4 and import them into Google Ads, which needs the two accounts linked and auto-tagging switched on. Your monthly report then shows enquiries and costs, not just clicks.
Do you manage Microsoft Advertising too?
Yes, if it suits your business. Microsoft Advertising shows ads on Bing search, and it can import existing Google Ads campaigns, so it can be a low-effort way to reach extra customers once your Google campaigns are working well. We'll only recommend it if the numbers make sense for you.
Should I use Google Ads or SEO?
They do different jobs. Ads can bring enquiries quickly but stop when you stop paying, while SEO builds over time. Many small businesses use ads for immediate leads while their organic rankings grow. We can advise on the right balance, and our small business SEO services work well alongside paid search.
Ready to make your ad budget work harder?
Tell us about your business and your current ads, and we'll give you an honest view of what would help most.
Claim Your Free SEO Audit
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