Goals & audience
Who your customers are, what they search for and what you want them to do, so the new site is built around real people rather than guesswork.
Website redesign
Website Redesign Services for Small Businesses
A website that looks like the business you are today.
Businesses change faster than websites do. If your site feels dated, is awkward to update, looks poor on a phone or simply isn't bringing in enquiries any more, a website redesign can put that right. Our website redesign services start with what already works, so you keep your best content and your hard-won Google rankings, then rebuild the rest around your customers and your goals. You get a clear plan, an itemised quote and a site you can run yourself.
What is it
What does a website redesign involve?
A good website redesign is more than a new coat of paint. We look at who visits your site, what they need to find, which pages bring in traffic and enquiries, and where people give up. Not sure if it's time? Our article on the signs your website needs a redesign is a useful place to start.
From there we plan the new structure, refresh the design and content, rebuild on a platform that suits you and carefully redirect old addresses so search engines and bookmarks still land in the right place. If you would like a clear picture before deciding, a website audit shows what to keep, fix or replace.
Website redesign services
What we look at when we redesign your site
Structure & navigation
A clearer menu and page structure that makes it easy to find services, prices and contact details in a couple of clicks.
Design & brand
A modern, mobile-friendly design that fits your brand, with a refresh of your logo and colours if they need some attention too.
Protecting your SEO
We map your old pages to new ones, set up redirects and carry over what ranks, so your redesign doesn't undo years of good work.
Content that sells
Your best copy kept and tightened, weak pages rewritten and gaps filled, all in plain English and in your own voice.
Speed & easy editing
A faster site on a platform you can update yourself, with training so you're not waiting on a developer for every small change.
How we work
Our website redesign process
01
Review
We look at your current site, your analytics and what is and isn't working.
02
Plan & quote
A plain-English plan and an itemised quote, so you know exactly what you're paying for.
03
Design & build
We design, build and test the new site, with your feedback at each stage.
04
Launch & look after
Redirects, checks and training at launch, then ongoing support if you want it.
Why work with us
A website redesign from people who build websites every day
We're a small, independent team of designers, developers and SEO specialists, so design, content and search are planned together from day one. That matters on a redesign, where a beautiful new site that loses its rankings is a step backwards. You can see the kind of sites we build on our web design and small business website design pages.
We're also honest about scope. Sometimes a full redesign isn't needed and a few targeted fixes will do the job, and we'll tell you if that's the case. If a redesign is the right call, you can spread the cost with our website monthly payment plan.
Design and SEO together
A fresh look without losing the rankings you've earned.
Small business focus
A plan and a price that fit your budget and your goals.
Clear, itemised quotes
Every cost explained up front, with monthly payments available.
What our customers say
“Fantastic service! Our website updates were completed much faster than expected, with great attention to detail and excellent communication throughout. The whole process was smooth and professional, and we're extremely pleased with the results. Would highly recommend to anyone looking for website services.”
“Nothing is to much trouble, and always available to help.”
The work behind the results
Recent projects
We design great websites and carve out digital strategies to help your business grow online.
Brand, Shopify & SEO
Launching a houseplant ecommerce brand from zero
Results:
7,000 ranking keywords and 3,000 monthly visitors within 12 months of launch.
Ecommerce Migration, PPC & SEO
Migrating platforms while scaling traffic and ROAS
Results:
ROAS up from under 200% to 380%, an uplift of more than 90%; organic traffic up from 3,000 to 100,000 monthly visits.
SEO Strategy & Technical Consultancy
Consolidating two websites after an acquisition
Results:
500 backlinks protected, ~2,500 annual visitors saved during a business merger.
Branding & Website Design
Smiths Electrical: Bespoke Website Design & Development
Results:
A complete rebrand and website that showcases the client's project portfolio and expertise.
QUESTIONS
Website redesign FAQs
Honest answers to the questions we hear most about redesigning a website.
How much does a website redesign cost?
Website redesign cost depends on the number of pages, how much new content is needed, any features such as booking or ecommerce, and whether your branding needs a refresh. You'll find guide prices in our website design packages, and we always give you an itemised quote before any work starts, so there are no surprises.
Can I pay for a website redesign monthly?
Yes. As well as staged payments, our website monthly payment plan lets you spread the cost of your new site over time, which many small businesses find easier than one large upfront payment. We'll talk you through the options when we send your quote.
Will a website redesign affect my Google rankings?
It can, which is why we plan for it. Before launch we list your existing pages, keep or improve the content that ranks, and set up redirects from old addresses to new ones. After launch we check for errors and broken links. Handled carefully, a redesign is a chance to improve your SEO rather than lose it.
How long does a website redesign take?
It depends on the size of the site and how quickly content and feedback come together. A small brochure site is usually much quicker than a large site with lots of pages or ecommerce. We'll give you a realistic timeline with your quote, and the biggest factor in keeping to it is having your content and decisions ready.
Do I need a full redesign or just a refresh?
Not always a full redesign. If your site is structurally sound but looks tired, a design refresh and some content updates may be enough. If it's slow, hard to edit or built on an outdated platform, a rebuild usually makes more sense. A website audit gives you an honest answer before you spend anything.
Can you keep my existing content and domain?
Yes. You keep your domain name, and we carry over the content that's still working for you, editing it where it needs a polish. Anything out of date can be rewritten or removed. You stay in control of your domain, website and accounts throughout.
What do I need to prepare before a redesign?
A rough idea of your goals, the sites you like (and dislike), access details for your domain and hosting, and any new photos or content you want to include. Our free website planning checklist walks you through it step by step, and we'll help fill any gaps.
Will I be able to update the new site myself?
Yes, that's one of the main aims. We build on platforms that are easy to edit and show you how to update text, images and pages at launch. If you'd rather hand updates to us, we can look after the site for you on an ongoing basis.
Ready for a website that works as hard as you do?
Tell us about your current site and we'll give you an honest view of whether it needs a redesign, a refresh or just a few fixes.
Claim Your Free SEO Audit
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Your hunt for better rankings starts here.