Keyword & category research
We find the product, category and long-tail searches your customers use - then map them to the right pages so each page has a clear job.
Ecommerce SEO
Ecommerce SEO Agency for Small Online Stores
More of the right shoppers, finding your products first.
Most online stores don't have a traffic problem - they have a visibility problem. Your products are good, but if shoppers can't find them on Google, they buy from someone else. As an ecommerce SEO agency for small and growing online businesses, we help your categories and product pages rank for the searches your customers actually make - so organic search becomes a channel that keeps paying back, rather than another ad bill.
What is it
What is ecommerce SEO?
Ecommerce SEO is search engine optimisation built around how online shops work. A service business might need ten good pages; an online store can have hundreds of products, dozens of categories, filters, variants and seasonal ranges - and every one of them is a chance to be found, or a chance to trip Google up.
Good ecommerce SEO services cover the whole shop: a site structure that groups products the way shoppers search, product and category content that answers real buying questions, structured data so search engines understand your prices and stock, and the technical housekeeping that stops duplicate pages and slow loading from holding you back. It works on any platform - we work with Shopify and WooCommerce stores day to day.
Paid ads stop the moment you stop paying. Organic rankings built on a solid ecommerce SEO strategy keep bringing in shoppers month after month - and the shoppers who find you through search are often the ones most ready to buy.
Ecommerce SEO services
What our ecommerce SEO covers
Product & category optimisation
Titles, descriptions, headings, images and internal links written for shoppers and search engines alike - no keyword stuffing, no generic manufacturer copy.
Technical ecommerce SEO
Duplicate pages from filters and variants, crawl issues, structured data, site speed and mobile experience - the behind-the-scenes fixes online stores need most.
Content that sells
Buying guides, care guides and helpful content that captures research-stage searches and links shoppers through to your products.
Platform migrations
Moving platform is one of the riskiest moments for your rankings. We plan migrations as SEO projects first, so you keep the visibility you have earned.
Honest reporting
Plain-English reports on rankings, organic traffic and revenue from search - so you can see exactly what your investment is doing.
How we work
Our ecommerce SEO process
01
Audit
A full look at your store's technical health, content and current rankings.
02
Research
Keyword and competitor research to find the searches worth winning first.
03
Plan
A prioritised roadmap: quick wins first, then the bigger structural improvements.
04
Grow
Ongoing optimisation, content and reporting - building visibility month by month.
Results, not promises
Ecommerce SEO in practice
Two of our recent ecommerce projects show what a joined-up approach can achieve for small online businesses.
7,000
ranking keywords within 12 months for a brand-new houseplant store
3,000
monthly organic visitors for the same store, from a standing start
100,000
peak monthly organic visitors after a WooCommerce to Shopify migration, up from 3,000
380%
return on ad spend alongside the SEO work, up from under 200%
What our customers say
“Fantastic service! Our website updates were completed much faster than expected, with great attention to detail and excellent communication throughout. The whole process was smooth and professional, and we're extremely pleased with the results. Would highly recommend to anyone looking for website services.”
“Nothing is to much trouble, and always available to help.”
The work behind the results
Recent projects
We design great websites and carve out digital strategies to help your business grow online.
Brand, Shopify & SEO
Launching a houseplant ecommerce brand from zero
Results:
7,000 ranking keywords and 3,000 monthly visitors within 12 months of launch.
Ecommerce Migration, PPC & SEO
Migrating platforms while scaling traffic and ROAS
Results:
ROAS lifted to 380%; organic traffic up from 3,000 to 100,000 monthly visits.
SEO Strategy & Technical Consultancy
Consolidating two websites after an acquisition
Results:
500 backlinks protected, ~2,500 annual visitors saved during a business merger.
Branding & Website Design
Smiths Electrical: Bespoke Website Design & Development
Results:
A complete rebrand and website that showcases the client's project portfolio and expertise.
QUESTIONS
Ecommerce SEO FAQs
A selection of things our customers ask us.
How long does ecommerce SEO take to work?
Most stores see meaningful movement within 3-6 months, with results compounding after that. Quick wins - like fixing technical issues or improving key category pages - can show sooner. We'll give you realistic timelines after your audit.
Do you work with Shopify and WooCommerce stores?
Yes - we work with both day to day, and the principles apply to most ecommerce platforms. If you're on Shopify, our Shopify SEO page covers the platform-specific side.
What's the difference between ecommerce SEO and normal SEO?
The fundamentals are the same, but online stores have extra challenges: large numbers of similar product pages, filters and variants that create duplicate content, product structured data, and category pages that need to compete for high-value searches. Ecommerce SEO services focus on exactly those areas.
Do I need SEO if I already run Google Ads?
Ads and SEO work best together. Ads give you instant visibility; SEO builds long-term traffic you don't pay for per click. Many stores find strong organic rankings reduce how much they need to spend on ads over time.
How much do ecommerce SEO services cost?
It depends on the size of your store and how competitive your market is. See our SEO packages and pricing, or start with a free SEO audit and we'll recommend what your store actually needs.
Ready for more shoppers to find your store?
Tell us about your online shop and what you'd like to achieve. We'll give you honest advice on where to start - no jargon, no hard sell.
Claim Your Free SEO Audit
From cub to king.
Your hunt for better rankings starts here.