Klaviyo setup
A new Klaviyo account (or a tidy-up of yours), connected to your Shopify store or website so subscribers and orders flow in automatically.
Email marketing
Email Marketing Setup for Small Businesses
Simple, practical email that keeps running in the background.
You don't need a marketing department to send good emails. Our email marketing setup for small businesses is deliberately small-scale: we set up Klaviyo, connect it to your website or Shopify store, add sign-up forms and build a branded template and a couple of automatic emails that work while you get on with your day. Then, if you'd like, we send a regular email for you. You write it, or give us the topic and the main points and we write and schedule it. Nothing complicated, just email that runs.
What is it
What does our email marketing setup include?
There are two parts. First, a one-off Klaviyo setup: we connect Klaviyo to your website or Shopify store, add sign-up forms, build a branded email template and create a welcome series for new subscribers. For online shops we add an abandoned basket flow too, so people who leave items behind get a friendly reminder. Klaviyo is the tool we use and recommend; if you already use Mailchimp, we're happy to talk about that.
Second, optional scheduled emails. Pick a rhythm that suits you, such as monthly. Either you write the email and we format, check and schedule it, or you send us a topic and the headline content and we write it in your voice. We also build sign-up forms with clear consent wording and make sure every email has an easy unsubscribe link, in line with UK rules.
Email marketing services
What we set up for you
Sign-up forms
A pop-up or embedded form on your site with clear wording about what people are signing up for, plus a list to collect them in.
Welcome series
A short run of automatic emails that greets new subscribers, introduces your business and gives them a reason to come back.
Abandoned basket flow
For shops, a polite reminder to people who add items to their basket or start checking out but don't finish their order.
Branded email template
A reusable template in your colours, fonts and logo, built to read well on phones, so every email looks like it comes from you.
Scheduled emails
You write it or we write it from your topic and key points. We then format, test and schedule it to go out on time.
How we work
Our email marketing setup process
01
Quick chat
We talk about your customers, your website and what you'd like email to do.
02
Klaviyo setup
We connect Klaviyo, add sign-up forms and build your branded template.
03
Flows go live
Your welcome series and basket reminders are tested, then switched on.
04
Regular emails
If you'd like, we write or schedule your emails on a rhythm that suits you.
Why work with us
Email marketing that fits a small business
We're an independent agency that builds websites and Shopify stores, writes web copy and looks after sites for small businesses. That means we can connect email properly to your site, match it to your brand and write emails that sound like you, all in one place.
We keep it small on purpose. You won't get a 40-email automation map you'll never use. You'll get a sensible Klaviyo setup, a couple of flows that earn their keep and, if you want it, a regular email that goes out without you having to think about it.
Website and email together
We build the sites, so we connect forms and tracking properly.
Small business focus
A setup sized for your list, your budget and your time.
We can write it
Send us a topic and key points; we'll do the rest.
What our customers say
“Fantastic service! Our website updates were completed much faster than expected, with great attention to detail and excellent communication throughout. The whole process was smooth and professional, and we're extremely pleased with the results. Would highly recommend to anyone looking for website services.”
“Nothing is to much trouble, and always available to help.”
The work behind the results
Recent projects
We design great websites and carve out digital strategies to help your business grow online.
Brand, Shopify & SEO
Launching a houseplant ecommerce brand from zero
Results:
7,000 ranking keywords and 3,000 monthly visitors within 12 months of launch.
Ecommerce Migration, PPC & SEO
Migrating platforms while scaling traffic and ROAS
Results:
ROAS lifted to 380%; organic traffic up from 3,000 to 100,000 monthly visits.
SEO Strategy & Technical Consultancy
Consolidating two websites after an acquisition
Results:
500 backlinks protected, ~2,500 annual visitors saved during a business merger.
Branding & Website Design
Smiths Electrical: Bespoke Website Design & Development
Results:
A complete rebrand and website that showcases the client's project portfolio and expertise.
QUESTIONS
Email Marketing Setup FAQs
Things small businesses and shop owners ask us about email.
Why do you use Klaviyo?
Klaviyo connects closely with Shopify, bringing in subscribers, orders and browsing activity, which makes welcome and abandoned basket flows straightforward. It works with other websites too. It's the tool we know best, so it's our main recommendation. If you already use Mailchimp and are happy with it, we can talk about working with that instead.
Do I pay Klaviyo as well?
Klaviyo sets its own plans and prices, which you pay to Klaviyo directly. Our fee covers setting everything up properly, and we'll point you to the right Klaviyo plan for the size of your list.
What is an abandoned basket flow?
It's an automatic email sent to someone who started checking out on your online shop but didn't finish. A short, friendly reminder with the items they chose often brings people back. We set this up for Shopify stores as part of the one-off Klaviyo setup and test it before it goes live.
Do I have to write the emails myself?
No, but you can. For scheduled emails you either write the email and we format, check and schedule it, or you send us a topic and the headline content and we write it in your voice for you to approve. Many clients mix the two depending on how busy they are.
What are the UK rules on marketing emails?
Under PECR you generally need someone's consent before sending them marketing emails, and pre-ticked boxes don't count. There is a soft opt-in for existing customers: if you got their details during a sale, you can email them about similar products, as long as you offered an opt-out then and in every email. We build forms and unsubscribe links to suit, but the ICO's guidance is the place to check your own situation.
Can I import my existing customer list?
Usually, yes, as long as those people agreed to hear from you or fall under the soft opt-in. We'll check how the list was collected before importing it. Shopify stores can also sync customers who accepted email marketing at checkout. We won't import bought-in lists, which need consent and are a quick route to the spam folder.
How much does email marketing setup cost?
It depends on your website and how much you need, for example whether you sell online and want an abandoned basket flow. You'll find guide prices on our packages and pricing page, and we always give an itemised quote before starting.
How long does the setup take?
A simple Klaviyo setup with sign-up forms, a template and a welcome series can usually be done within a couple of weeks, depending on how quickly we get your logo, content and logins. Adding an abandoned basket flow for a Shopify store adds a little time for testing. Scheduled emails then start whenever you're ready.
Ready to start sending emails that work?
Tell us about your business and your website and we'll suggest a simple email setup you can actually keep up with.
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