SEO & Website Design for Solicitors

The firms that do well online usually get a few simple things right. Give each service its own page, written for the client rather than other lawyers, explaining who it is for, what happens next and what it costs. Show the real people behind the work. Keep your Google Business Profile accurate for each office and reply to every review. Answer the questions clients ask on the phone every week, from "how long does probate take?" to "what does a conveyancing quote include?". Then make getting in touch effortless, with a short form, a clear phone number and your office hours.

Clients rarely search for "law firm". They search for their problem: "conveyancing solicitor [town]", "wills and probate near me", "unfair dismissal advice". SEO for solicitors means a clear page for each service, matched to those searches through careful keyword research, strong local signals for each office and technical foundations search engines can read easily. Legal topics are ones where Google looks closely at expertise and trust, so named authors, real credentials and accurate, up-to-date content all help. Our SEO services cover all of this.

For most practices, the biggest opportunity is local. People want a solicitor they can reach, even when most of the work happens by phone and email. We make sure each office has an accurate Google Business Profile, consistent details across legal directories and a location page with real information rather than a copied template. Reviews carry real weight, so we help you build a simple, consistent way of asking for them. Our local SEO packages start at £500 a month (ex VAT) and keep this work going month after month.

Good website design for solicitors makes compliance feel like good service. Where the SRA Transparency Rules apply, your pages need cost information, such as the total or average cost or the basis of your charges, likely disbursements and VAT, plus the key stages, typical timescales and the experience of the people doing the work. Your complaints procedure and SRA digital badge need a clear home too. We design these in from the start, so they read clearly and are easy to update when your fees change. Find out more about our website design work.

Law firms often merge, acquire other practices or rebrand, and each change puts the rankings built up over years at risk. Moving to a new name or combining two websites needs careful redirects, a plan for the backlinks each site has earned and clear messages for existing clients. Our website consolidation case study shows how a phased, audit-led approach protected around 500 backlinks during an acquisition. Many of the same principles apply to other professional firms, as our page on website design and SEO for accountants explains.

We work with solicitors across the UK remotely, through video calls, shared screens, email and phone, which fits neatly around client meetings and hearings. Face-to-face meetings are possible if you'd prefer one, though most firms find they aren't needed. Our offices are in Spalding, Lincolnshire, our head office, and Loughborough, Leicestershire. When you're ready to talk, book a call and we'll give you plain, honest advice on where to start, whether that's a new website, better local visibility or both.