Plan & feature check
We compare what your trade customers need with what each Shopify plan includes, and tell you honestly whether native B2B, a wholesale app or Shopify Plus fits best.
Shopify B2B
Shopify B2B Ecommerce for Small Businesses
Let trade customers order online, at their prices, on their terms.
If your trade customers still order by phone, email or spreadsheet, a B2B ecommerce website can save everyone time. At the time of writing, Shopify's built-in B2B features are included on its Basic, Grow, Advanced and Plus plans, so you can offer company accounts, trade price lists and payment terms without an enterprise platform. We help small businesses work out what Shopify B2B can genuinely do for them, then set it up properly, as a dedicated trade store or alongside your retail shop.
What is it
What is Shopify B2B?
Shopify B2B is a set of features for selling to other businesses from the same Shopify admin you use for retail. Each trade customer is set up as a company, with its own locations, buyers, catalogues of products and prices, payment terms and tax settings. Buyers log in to see their prices, reorder past orders, add a purchase order number, and pay at checkout or on terms such as Net 30.
It isn't on every plan, and some features are limited. At the time of writing, B2B isn't available on Shopify's Starter or Retail plans, Basic, Grow and Advanced allow up to three active B2B catalogues, and deposits, partial payments and unlimited catalogues are Shopify Plus only. Shop Pay, Apple Pay and Google Pay aren't available at B2B checkout, and some apps aren't compatible. We check all of this against your needs before you commit.
Shopify B2B services
What we set up for you
Companies & buyer accounts
Trade customers set up as companies with locations, buyers and permissions, using Shopify's newer customer accounts so buyers can log in and serve themselves.
Price lists & quantity rules
Trade catalogues with your wholesale prices, volume price breaks and minimum, maximum and pack-size quantity rules, so every order arrives the way you sell.
Payment terms & checkout
Net payment terms, stored cards, purchase order numbers and draft orders for review, set up so your checkout matches how you already trade.
Trade store design
A dedicated trade store or a blended retail and wholesale shop, with Shopify website design built around quick, repeat ordering.
Apps & integrations
Wholesale, quoting or accounting apps chosen where Shopify's own features stop, through our app consultancy and setup service.
How we work
Our Shopify B2B process
01
Discovery
How your trade customers order, pay and reorder today, and what slows it down.
02
Plan & setup
The right plan or app chosen, then companies, catalogues and terms configured.
03
Build & test
Store design, buyer accounts and test orders checked from start to finish.
04
Launch & support
Your buyers invited, your team trained, and the setup refined as you grow.
Why work with us
Honest Shopify B2B advice for small businesses
We're an independent agency, not a Shopify Partner, but Shopify is part of our everyday work: building stores, choosing and setting up apps, migrating businesses onto the platform, and design and search work. You can read more about us as a Shopify agency.
We focus on small and growing businesses, such as wholesalers, manufacturers, trade suppliers and logistics companies. We're not going to pretend every business needs Shopify Plus, and if a simpler option makes more sense, we'll say so.
Hands-on experience
Builds, migrations, apps and design work on live Shopify stores.
Small business focus
A trade setup that fits your plan, your budget and your buyers.
Proven results
7,000 ranking keywords in a year for a new Shopify store we launched.
What our customers say
“Fantastic service! Our website updates were completed much faster than expected, with great attention to detail and excellent communication throughout. The whole process was smooth and professional, and we're extremely pleased with the results. Would highly recommend to anyone looking for website services.”
“Nothing is to much trouble, and always available to help.”
The work behind the results
Recent projects
We design great websites and carve out digital strategies to help your business grow online.
Brand, Shopify & SEO
Launching a houseplant ecommerce brand from zero
Results:
7,000 ranking keywords and 3,000 monthly visitors within 12 months of launch.
Ecommerce Migration, PPC & SEO
Migrating platforms while scaling traffic and ROAS
Results:
ROAS up from under 200% to 380%, an uplift of more than 90%; organic traffic up from 3,000 to 100,000 monthly visits.
SEO Strategy & Technical Consultancy
Consolidating two websites after an acquisition
Results:
500 backlinks protected, ~2,500 annual visitors saved during a business merger.
Branding & Website Design
Smiths Electrical: Bespoke Website Design & Development
Results:
A complete rebrand and website that showcases the client's project portfolio and expertise.
QUESTIONS
Shopify B2B FAQs
Straight answers for small businesses thinking about selling to trade customers on Shopify.
Do I need Shopify Plus to use Shopify B2B?
No, not for the core features. At the time of writing, Shopify includes B2B at no extra cost on its Basic, Grow, Advanced and Plus plans, but not on Starter or Retail. Plus adds unlimited catalogues, catalogues assigned directly to individual companies, deposits and partial payments. Many small businesses can start on a standard plan and only move up if they outgrow it.
What B2B features does Shopify include?
At the time of writing, the features available on all B2B plans include companies and company locations, trade catalogues, quantity rules, volume price breaks, net payment terms from Net 7 to Net 90 or due on fulfilment, stored cards, purchase order numbers, quick order lists, easy reorders and draft orders. Shopify also offers a Trade theme designed for B2B-only stores.
Can I sell to trade and retail customers from the same store?
Yes. Shopify calls this a blended store: retail shoppers see your normal prices, while logged-in trade buyers see their own catalogue and terms. Alternatively, you can run a separate B2B-only store, where the Trade theme can hide prices from visitors who aren't logged in. Tailoring the storefront and checkout for B2B buyers through Shopify Markets is limited to the Advanced and Plus plans.
What are the limitations of Shopify B2B?
At the time of writing, accelerated checkouts such as Shop Pay, Apple Pay and Google Pay, subscriptions and some delivery options aren't available for B2B orders, legacy customer accounts can't be used, and some third-party apps aren't compatible. Orders are also capped at 500 line items. Fees for B2B orders can differ from retail ones, so we'd always check Shopify's current terms for your plan.
What if Shopify's built-in B2B features don't fit?
There are wholesale and B2B apps in the Shopify App Store for things like quote requests, trade sign-up forms or extra pricing rules, and they can fill gaps the native features leave. We'll compare the options honestly, as more apps mean more cost and more to maintain. Sometimes the right answer is a simpler setup rather than another app.
How much does a B2B ecommerce website cost?
It depends on whether you're adding trade ordering to an existing store or starting fresh, how many catalogues and companies you need, and any integrations. Your Shopify plan is billed separately by Shopify. For our work, you'll find guide prices on our Shopify store build page and in our packages, and we always give an itemised quote. The easiest first step is to book a call.
Can you help trade buyers find us on Google?
Yes. Many B2B buyers start with a search, even if they later order through an account. We can structure your public product and category pages so they're useful to trade searchers while keeping trade pricing behind the login. Our ecommerce SEO service covers this alongside your retail visibility.
Do we need to meet in person?
Usually not. We work with businesses across the UK remotely, using video calls, shared screens, email and phone, which suits B2B setup work well. Our offices are in Spalding, Lincolnshire (our head office) and Loughborough, Leicestershire, and if you'd like to meet in person at any stage we're happy to arrange it.
Ready to take your trade orders online?
Tell us how your trade customers buy from you today and we'll give you an honest view of what Shopify B2B can do.
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